In this guest post, Claire Bessant, Northumbria University, Newcastle, looks into the phenomenon of ‘sharenting’. Her article is relevant to the Information Law and Policy Centre’s annual conference coming up in November – Children and Digital Rights: Regulating Freedoms and Safeguards.
A toddler with birthday cake smeared across his face, grins delightedly at his mother. Minutes later, the image appears on Facebook. A not uncommon scenario – 42% of UK parents share photos of their children online with half of these parents sharing photos at least once a month.
Welcome to the world of “sharenting” – where more than 80% of children are said to have an online presence by the age of two. This is a world where the average parent shares almost 1,500 images of their child online before their fifth birthday.
But while a recent report from OFCOM confirms many parents do share images of their children online, the report also indicates that more than half (56%) of parents don’t. Most of these non-sharenting parents (87%) actively choose not to do so to protect their children’s private lives.